'beauty of Keicho' exhibition by matohu


matohu a clothing brand with two strong concepts..
 
* wear clothes in the beauty of soft motion, and glow.
* meanwhile, balancing the design between soft with the sense of restraint.


It presented the art and craft exhibition of the 10 collection which started from 2005-2010, last week in Tokyo.
named "Beauty of Keicho" [慶長の美] which is a beautiful collection represented the most attractive age(1596-1615, named Keicho) in Japanese culture.
<it still available until 19th January 2011@ Spiral Garden>










Keicho is a Japanese era name.
It is a common calendar scheme used in Japan, also a combination of the year name and the year number within era.








Introduced the history of art and craft and the beauty of 'long-wear'.
Besides, they are also showcased the special bags and accessories of the season, only in 10minutes :p

Makie [2001]

Tsuji Kodansha flowers Itou Toshiko [1972]

SARACA VISION [2003]



view more the full 10 collection of 慶長の美♥

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